“Style” is an interesting and deceptively complicated word. It means different things to different people, and we don’t even all agree on whether it’s a good or bad thing.
Thomas Jefferson seemed to think it a lightweight and transient affair. “In matters of style, swim with the current,” he wrote. “In matters of principle, stand like a rock.”
Gustave Flaubert, the French novelist, appeared to take it much more seriously. “One arrives at style only with atrocious effort, with fanatical and devoted stubbornness,” he wrote.
Oscar de la Renta had this to say: “Fashion is about dressing according to what’s fashionable. Style is more about being yourself.” Interestingly, Gore Vidal expressed pretty much the same idea, though in coarser language: “Style is knowing who you are, what you want to say, and not giving a damn.”
And there’s Willie Nelson: “I guess if you can’t sing, you better have a style!”
With all the world’s wildly differing opinions about what makes for style and what style is to be preferred, a maker of comfort products like Bucky had better offer a lot of choices. We do. Our 40 Blinks Ultralight Sleep Mask comes in ten different colors and patterns, and they coordinate with the Compact Neck Pillow and IdentiGripLuggage ID Handle Wrap. In fact, we offer options in colors and patterns for just about every comfort product we make. So you can make your own personal statement with it.
But our belief about style is that it shouldn’t ever be the reason for a product’s existence. That is, if it’s all about style, and it doesn’t have the integrity of excellent function underlying its design, then it’s no good. Think of a stylish watch that’s hard to read, or a dazzling architect-designed chair that’ll give you a backache after three minutes sitting in it. We’ve all had experience with that kind of style, and it’s not for us. That’s a principle—thanks, TJ—on which we stand like a rock.
Share this post